The first map, then the search engines, and now turn to YouTube. Unwittingly Google elements were gradually clean up the Apple iPhone.
This means that the world’s largest technology company “Google” is accelerating.
In 2007 Apple introduced the iPhone, the iPhone integrates three key services from Google: Maps, YouTube and search engines. However, in the latest iOS system, Google Maps and YouTube will no longer exist.
According to one view, iOS to give up more favorable YouTube to Google. The one hand, Google significantly enhance the YouTube experience of other platforms, but the iOS version of YouTube in the past few years virtually unchanged. Other hand, Google can not be carried out by the iOS version of YouTube application advertising.
Stop the integration of YouTube in iOS decision may come from Google instead of Apple. However, the two companies may wish to do so. Google party as mentioned above, while the Apple side of the reason is that Google has become Apple’s main competitor in the mobile device market.
Apple has decided to remove the Google Maps application in iOS 6 replaced by self-map service. In addition, the iOS, the user can choose a variety of search engines, including Google, Yahoo and Bing. The only difference is the search engine Google is set to factory default. Apple future completely may be necessary should be set as the default search engine, which will Google deal a heavy blow.
Microsoft will be to a large number of inputs, but Google still searching for the market to maintain the absolute leading position. Microsoft now wants to reverse this situation by virtue of the Windows Phone system and the Windows 8 Tablet PC. But for Microsoft, the most direct and most effective approach would be to pay to Apple, so will the iOS should become the default search engine.
But to do so there are two problems. First, Apple is not short of money. It is generally estimated that Google annually to the Apple paid $ 1 billion, Google has become the iOS default search engine. Taking into account the Apple revenue reached $ 150 billion a year, the significance of the money for Microsoft than for Apple greater.
Second, Apple pay more attention to user experience. If the user experience will be better than Google, or very close, then Apple will be replacing. But “very close” is not enough. Ying will only far better than Google makes sense, because Google has built customer loyalty. “Google” as synonymous with “search”, “must be” no such treatment.
Microsoft is working closely with Apple to develop a iOS system to rival Google’s custom search engine very meaningful. But the question is, whether the two long-standing rival to bury the hatchet against the common enemy? Is entirely possible.
Two years ago, such cooperation does not make sense, but the situation has changed. Bing did not pose a threat to Google and Microsoft wasted billions of dollars in it. Windows Phone development is not very good, but the mobile device has become the industry’s future.
IOS search service, Google has billions of dollars in revenue each year. It is said that Google iOS get more income than the income it receives through the Android. Therefore, in competition with Google, Apple has been in the “subsidy” Google. On the other hand, the recent reports that Microsoft IE, Google Chrome has exceeded the number of users the most browser. Google only spent four years on the results, but Chrome is the future and could become the catalyst for Google’s search business.
Microsoft needs Apple, will be become a more competitive search engine. Apple also needs to Microsoft, which do not have to continue to help the competitors. This situation has been very clear, therefore, a without any Google services, the iPhone is likely imminent.
A variety of indications that Apple and Google break is inevitable. However, when that day comes, Microsoft can do as people would like, the success of the host, the smooth succession of it?
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