Apple will launch later this year Apple TV to guess the mood has been enhanced to close to the degree of certainty, which is to promote the Apple market value since the start of the year rose nearly 40 percent of one of the factors .
U.S. investment bank Pacific Crest analyst Andy Hargreaves today announced the investor is expected that Apple may trumpet the iPad launch this year’s holiday shopping season, rather than the display of the Apple TV . He quoted from the parts supplier said that Apple “will begin to trumpet the iPad orders, expected this iPad is likely to be launched before the holiday shopping season.
Hargreaves also skeptical of the Apple TV, saying if you can not provide a unique TV content, Apple TV almost does not make sense; However, content providers may be reluctant to give Apple the ability of this content. He pointed out that: “The Apple TV may bring significant profitability, the premise is to help Apple capture the profits of the ISP, but we do not think the U.S. broadcast or cable network to provide content to Apple because it may erode the auto correlation existing revenues, which will make a unique Apple and Apple TV become less likely to achieve. “
Hargreaves added that, compared with the smaller products as the iPhone and iPad, Apple TV “on the use of retail space will be terrible. He predicted that a 46 inch Apple TV created by gross profit per square foot of retail space is likely to only the equivalent of the iPhone is less than 1/200/50, equivalent to the iPad. He further pointed out, Apple retail stores and its retail partners, inventory space is limited.
Hargreaves, a conclusion that: “Compared with the possible future of Apple TV, iPhone and iPad can provide a better reason to allow investors to hold Apple stock.” Apple’s stock rating maintained at “outperform market “(Outperform) unchanged target price of $ 630.
Post a Comment